NBC Sports - Concept Design

NBC Sports tasked me to create concept designs for their versatile generic graphics package. While many of NBC Sports' properties benefit from custom-built packages with substantial budgets, others, such as one-off events or properties with smaller budgets, require a more adaptable solution. The generic graphics package allows NBC Sports to efficiently update visual content with different players, teams, events, or sponsors while maintaining a cohesive and professional look.

My design process began with research and inspiration gathering, analyzing successful designs from the sports industry and beyond. After compiling a mood board, I explored typography, shapes, and color schemes in Photoshop and Illustrator. Additional 3D elements were created in Cinema 4D to enhance the visuals.The designs focused on showcasing a progression from network branding to event branding and sponsored segments, incorporating player and event photography to add depth and flexibility. This approach ensured the package could adapt seamlessly to NBC Sports' diverse needs.