Working at NBC Sports I was put on the initial team to concept the new look for NBA on NBC. After months of research and creating MANY moodboards and style frames, we started to develop a clear direction. Loyalkaspar, an agency out of New York, was brought on to help create the foundation of the design. I was responsible for setting the primary motion theory and generated a tease toolkit to act as the motion examples used to direct the animation style for the rest of the package. Using my established motion theory I animated the 126 unique team logo medallions used throughout the package.